May 24, 2024
Fifthweapon CEO Roop Singh Sood accepted into Forbes Agency Council
Forbes Agency Council is an invitation-only community for senior executives in successful public relations, media strategy, creative, and advertising agencies.
Miami, Florida (May 29, 2924) — Roop Singh Sood, Fifthweapon, LLC., Founder of Fifthweapon, a data-driven creative marketing & sales agency, has been accepted into Forbes Agency Council, an invitation-only community of business owners and senior executives in successful public relations, media strategy, creative, and advertising agencies.
Roop Singh Sood was selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.
As a member of the Council, Roop has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected leaders in a private forum. Roop will also have the opportunity to share his expert insights in original articles and contribute to published Expert Panels alongside other experts on Forbes.com.
Finally, Roop will benefit from exclusive access to membership-branded marketing collateral, high-touch support from the Forbes Councils member concierge team, and complimentary membership in EXEC—the luxury hotel, travel, lifestyle, and business benefits program.
"I am thrilled to join such a distinguished group of agency executives, professionals, and leaders. I look forward to sharing our insights and experiences in direct-to-consumer marketing and digital advertising across all major social media channels, driving traffic and conversions, with the Forbes Agency Council and the greater Forbes community.”
ABOUT FORBES COUNCILS
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.
To learn more about Forbes Councils, visit https://councils.forbes.com.
Using Instagram Ads to Promote Your Business
In today's digital age, businesses are always looking for ways to reach new audiences and engage with their existing customers. With more than one billion monthly active users, Instagram has become an essential platform for businesses to connect with their target market. Instagram Ads, in particular, is a powerful advertising tool that allows businesses to reach their ideal customers and promote their products or services. In this blog post, we'll cover everything you need to know about advertising your business with Instagram Ads.
Types of Ads You Can Run on Instagram
Instagram offers various ad formats to help businesses achieve their marketing goals. Here are some of the ad formats that you can use to promote your business on Instagram:
Photo Ads
Photo ads allow you to showcase your products or services in a clean, simple, and visually appealing way. You can choose between square, landscape, or portrait photo formats.
Video Ads
Video ads offer the same immersive visual experience as photo ads, with the added advantage of motion, sound, and sight. Instagram now allows you to share videos up to 60 seconds long.
Carousel Ads
Carousel ads allow you to add multiple layers to your campaigns. You can add up to ten photos or videos that people can swipe through in a single ad.
Stories Ads
Stories ads are full-screen, immersive ads that appear between people's stories. Stories ads offer an engaging, creative way to promote your business on Instagram.
Ads in Explore
Ads in Explore allow you to extend your feed ads to audiences who are looking to discover new content beyond the accounts they follow.
Are you a newcomer to Instagram Ads and wondering how to get started? Follow these four simple steps:
Switch to a Business Account
To run ads on Instagram, you'll need to set up a business account. The process is simple and free. Just follow the instructions on the app to convert your profile to a business account.
Select a Photo or Video for Your Ad
Once you have a business account, you can either promote a post or story that you've already shared or create a new post or story to promote.
Set Up Your Promotion
Next, you'll need to set up your promotion. You can customise your promotion based on your preferences or use Instagram's automatic options to get started quickly. Set your budget, duration, and audience, and you're ready to go.
Launch Your Ad
After setting up your ad, tap "Create Promotion." Instagram will review your ad, and once approved, your ads will go live.
Three Ways to Buy and Run Instagram Ads
You can buy and run Instagram ads in three ways:
Using the Instagram App
The simplest way to run ads on Instagram is by promoting posts that you've shared on the app. You can select the post you want to promote and track how many people see and interact with your promoted post.
Using Ads Manager
Ads Manager offers powerful advertising tools similar to Facebook. You can set up, make changes and see results for all your Instagram campaigns, ad sets, and ads in one place. Ads Manager is available on desktop and mobile.
With the help of Instagram Partners
If you're short on time or need additional help, consider finding an Instagram Partner to assist you with everything from buying ads to creating and delivering creative.
In conclusion, Instagram Ads is an effective way for businesses to connect with their target audience and promote their products or services. By understanding the different ad formats, setting up your promotion, and buying ads, you can successfully advertise your business on Instagram.
If you're looking for a marketing partner to help you with your Instagram advertising campaigns, look no further than Fifthweapon. We are platform agnostic and can create, distribute, engage and iterate marketing strategies and paid advertising campaigns on platforms such as Google, Facebook, Instagram, LinkedIn, and Snapchat. We use data to deliver scalable and measurable creative campaigns that sell, ensuring that our clients connect with their ideal customers.
Contact us today to learn more about how we can help you achieve your business goals with Instagram Ads and beyond.
May 24, 2024
Fifthweapon CEO Roop Singh Sood accepted into Forbes Agency Council
Forbes Agency Council is an invitation-only community for senior executives in successful public relations, media strategy, creative, and advertising agencies.
Miami, Florida (May 29, 2924) — Roop Singh Sood, Fifthweapon, LLC., Founder of Fifthweapon, a data-driven creative marketing & sales agency, has been accepted into Forbes Agency Council, an invitation-only community of business owners and senior executives in successful public relations, media strategy, creative, and advertising agencies.
Roop Singh Sood was selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.
As a member of the Council, Roop has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected leaders in a private forum. Roop will also have the opportunity to share his expert insights in original articles and contribute to published Expert Panels alongside other experts on Forbes.com.
Finally, Roop will benefit from exclusive access to membership-branded marketing collateral, high-touch support from the Forbes Councils member concierge team, and complimentary membership in EXEC—the luxury hotel, travel, lifestyle, and business benefits program.
“I am honored to join such a distinguished group of agency executives, professionals and leaders and look forward to sharing my perspective and experience with the Forbes Agency Council and the greater Forbes community at large.”
ABOUT FORBES COUNCILS
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.
To learn more about Forbes Councils, visit https://councils.forbes.com.
