May 24, 2024
Fifthweapon CEO Roop Singh Sood accepted into Forbes Agency Council
Forbes Agency Council is an invitation-only community for senior executives in successful public relations, media strategy, creative, and advertising agencies.
Miami, Florida (May 29, 2924) — Roop Singh Sood, Fifthweapon, LLC., Founder of Fifthweapon, a data-driven creative marketing & sales agency, has been accepted into Forbes Agency Council, an invitation-only community of business owners and senior executives in successful public relations, media strategy, creative, and advertising agencies.
Roop Singh Sood was selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.
As a member of the Council, Roop has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected leaders in a private forum. Roop will also have the opportunity to share his expert insights in original articles and contribute to published Expert Panels alongside other experts on Forbes.com.
Finally, Roop will benefit from exclusive access to membership-branded marketing collateral, high-touch support from the Forbes Councils member concierge team, and complimentary membership in EXEC—the luxury hotel, travel, lifestyle, and business benefits program.
"I am thrilled to join such a distinguished group of agency executives, professionals, and leaders. I look forward to sharing our insights and experiences in direct-to-consumer marketing and digital advertising across all major social media channels, driving traffic and conversions, with the Forbes Agency Council and the greater Forbes community.”
ABOUT FORBES COUNCILS
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.
To learn more about Forbes Councils, visit https://councils.forbes.com.
A Comprehensive Guide to Advertising on Instagram in 2023
Instagram has become a key player in social media marketing with more than 1 billion active monthly users. Instagram advertising provides a great opportunity for businesses to reach out to their target audience through visually appealing content. In this blog, we will discuss how to advertise on Instagram in 2023.
Advertising on Instagram offers several advantages over paid partnerships, such as controlling where your ads appear and who sees them. Instagram ads also provide a platform where businesses can connect with engaged users without interrupting their browsing experience. The cost of advertising on Instagram varies depending on the industry, product, and ads used. Research by Revealbot states that the average cost of running Instagram ad campaigns is $8.83 CPM (cost per one thousand impressions) and $1.28 CPC (cost per click).
Businesses can choose from different types of Instagram ads such as video ads, photo ads, carousel ads, stories ads, and collection ads. Instagram videos can be 60 seconds long, whereas photo ads contain a single image. Carousel ads can include 2-10 videos and/or images that people can swipe through. Instagram Stories ads allow businesses to share self-destructing visual content, and collection ads function like video ads, appearing as a video on a user's feed.
To advertise on Instagram, businesses need to set up a company Facebook page as the budgeting, scheduling, and creation are done through Facebook Ads Manager. Here are eight steps to set up Instagram ad campaigns:
Identify your target audience.
Choose the campaign objective.
Set up the campaign name, budget, and schedule.
Create the ad set with the target audience, placements, budget, and schedule.
Choose the ad format.
Add visuals and ad copy.
Preview the ad and submit it for review.
Monitor and optimize the campaign.
In conclusion, Instagram advertising provides a great opportunity for businesses to connect with their ideal clients through visually appealing content. To advertise on Instagram, businesses need to create a Facebook business page and follow the eight steps mentioned above to set up Instagram ad campaigns.
If you're looking to build scalable and measurable creative campaigns that sell, Fifthweapon is here to help. We are platform agnostic and strategically work to connect our clients with their ideal clients. Contact us today to get started on creating, distributing, engaging, and iterating your marketing strategies and paid advertising campaigns on Google, Facebook, Instagram, LinkedIn, Snapchat, and beyond.
May 24, 2024
Fifthweapon CEO Roop Singh Sood accepted into Forbes Agency Council
Forbes Agency Council is an invitation-only community for senior executives in successful public relations, media strategy, creative, and advertising agencies.
Miami, Florida (May 29, 2924) — Roop Singh Sood, Fifthweapon, LLC., Founder of Fifthweapon, a data-driven creative marketing & sales agency, has been accepted into Forbes Agency Council, an invitation-only community of business owners and senior executives in successful public relations, media strategy, creative, and advertising agencies.
Roop Singh Sood was selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.
As a member of the Council, Roop has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected leaders in a private forum. Roop will also have the opportunity to share his expert insights in original articles and contribute to published Expert Panels alongside other experts on Forbes.com.
Finally, Roop will benefit from exclusive access to membership-branded marketing collateral, high-touch support from the Forbes Councils member concierge team, and complimentary membership in EXEC—the luxury hotel, travel, lifestyle, and business benefits program.
“I am honored to join such a distinguished group of agency executives, professionals and leaders and look forward to sharing my perspective and experience with the Forbes Agency Council and the greater Forbes community at large.”
ABOUT FORBES COUNCILS
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.
To learn more about Forbes Councils, visit https://councils.forbes.com.
