Digital marketing has become an indispensable component in every company's marketing strategy in recent years. It allows businesses to customize messages that reach their target audience, making it possible to market directly to people who are likely to be interested in their product. Digital marketing can be broadly classified into 8 main categories. In this article, we will discuss these categories and provide an overview of the most popular types of digital marketing.

• Search Engine Optimization (SEO) is a form of digital marketing whose objective is to increase search engine traffic to a business website by getting the website to rank higher in Google search results. SEO marketers research the words and phrases that consumers use to search for information online and use those terms in their content. Content indexing, good link structure, and keyword targeting are a few essential components that SEO strategists must understand.

• Pay-per-click (PPC) is a short-term form of digital marketing, referring to paid advertisements and promoted search engine results. It is another way to increase search traffic to a business online. Pay-per-click can refer to the advertisements you see at the top and sides of a page of search results, the ads you see while browsing the web, ads before YouTube videos, and ads in mobile apps. In pay-per-click, you only pay for the results, meaning you pay only when someone clicks on your ad and lands on your website.

• Social Media Marketing includes everything a business does via social media channels. Social media marketing goes far beyond simply creating posts for social channels and responding to comments. To be effective, efforts must be coordinated and consistent rather than an afterthought. Many online tools are available to automate and schedule social media posts, although marketers should only use automation as a tool, not a "set it and forget it" solution.

• Content Marketing is a long-term digital marketing strategy that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The content aims to drive profitable customer action by providing helpful information that solves a problem or meets a need. Content marketing has been known to generate three times more leads than traditional marketing while costing 62% less.

• Email Marketing is a form of direct marketing that uses email to promote a business's products or services. This type of marketing can help businesses connect with their audience to promote brand loyalty, acquire new customers, and encourage repeat business. Email marketing tools such as Mailchimp and Hubspot can help businesses build email lists, design email templates, and automate email campaigns.

• Mobile Marketing is a digital marketing strategy that targets mobile device users through SMS and MMS, social media, and mobile applications. Mobile marketing allows businesses to reach their customers where they are most active - on their mobile devices. SMS and MMS can be used for alerts, reminders, and promotions, while mobile applications can be used for targeted push notifications, personalized discounts, and more.

• Marketing Analytics involves the use of data to make informed decisions about a business's marketing strategy. Analytics tools such as Google Analytics can provide businesses with data on website traffic, social media engagement, and email campaign performance, among other things. This data can be used to improve a business's marketing strategy and to make better-informed decisions about where to allocate marketing resources.

• Affiliate Marketing is a type of performance-based marketing in which a business rewards affiliates for each customer brought in by the affiliate's marketing efforts. The affiliate receives a commission for each sale or lead generated. This type of marketing is often used in e-commerce, where affiliates can earn a commission by promoting a business's products on their website or social media channels.

Fifthweapon is a digital marketing company that specializes in building scalable and measurable creative campaigns that sell. The company uses data to create, distribute, engage, and iterate its marketing strategies and paid advertising campaigns. Fifthweapon is platform-agnostic and strategically works to connect clients with their ideal customers through Google, Facebook, Instagram, LinkedIn, Snapchat, and other channels. If you're looking to improve your digital marketing game, get in touch with Fifthweapon to learn more about how the company can help you achieve your goals.

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https://www.snhu.edu/about-us/newsroom/business/types-of-digital-marketing