May 24, 2024
Fifthweapon CEO Roop Singh Sood accepted into Forbes Agency Council
Forbes Agency Council is an invitation-only community for senior executives in successful public relations, media strategy, creative, and advertising agencies.
Miami, Florida (May 29, 2924) — Roop Singh Sood, Fifthweapon, LLC., Founder of Fifthweapon, a data-driven creative marketing & sales agency, has been accepted into Forbes Agency Council, an invitation-only community of business owners and senior executives in successful public relations, media strategy, creative, and advertising agencies.
Roop Singh Sood was selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.
As a member of the Council, Roop has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected leaders in a private forum. Roop will also have the opportunity to share his expert insights in original articles and contribute to published Expert Panels alongside other experts on Forbes.com.
Finally, Roop will benefit from exclusive access to membership-branded marketing collateral, high-touch support from the Forbes Councils member concierge team, and complimentary membership in EXEC—the luxury hotel, travel, lifestyle, and business benefits program.
"I am thrilled to join such a distinguished group of agency executives, professionals, and leaders. I look forward to sharing our insights and experiences in direct-to-consumer marketing and digital advertising across all major social media channels, driving traffic and conversions, with the Forbes Agency Council and the greater Forbes community.”
ABOUT FORBES COUNCILS
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.
To learn more about Forbes Councils, visit https://councils.forbes.com.
Understanding the Basics of Digital Marketing
Digital marketing is a marketing strategy that uses digital technologies such as social media, email, mobile phones, and the internet to promote products and services. It is an umbrella term that encompasses different marketing strategies such as Social Media Marketing, Search Engine Optimisation, and Email Marketing. Compared to traditional marketing methods such as print, billboards, and TV, digital marketing is primarily data-driven.
Digital marketing boasts a lot of benefits compared to traditional marketing. Technological advancements have made it fairly easy to measure the efficacy of marketing campaigns through digital analytics dashboards such as Google Analytics, Google Data Studio, and Adobe Analytics. It allows you to segment data and understand how each touchpoint contributes to your bottom line.
The emergence of media buying platforms has allowed marketers to purchase ad spaces across various websites and mobile apps and review live reports within hours. This allows marketers to review ad campaign performance and make tweaks on the fly such as optimising ad creatives to improve audience engagement. With billions of users on social media platforms like Facebook, YouTube, and LinkedIn, your reach is primarily limited by your budget.
There are 3 Pillars in Digital Marketing. They are User-Journey, Digital Channels, and Creative and Content:
The first pillar of digital marketing is the user journey. The user journey is a customer’s encounter and interaction with your brand across all channels digital and non-digital which shape his emotions and perceptions about your brand.
The second pillar of digital marketing is digital marketing channels. Examples of digital marketing channels include organic search (e.g. Google), paid search, display, email, social media, and referral.
The third pillar of digital marketing is creative and content. It's important to create unique content that resonates with your target audience. Engaging creatives and content ensure that your target audience can understand what your brand is all about.
If you want to have a scalable and measurable digital marketing campaign, you can contact Fifthweapon. We use data to create, distribute, engage, and iterate our marketing strategies and paid advertising campaigns. Google, Facebook, Instagram, LinkedIn, Snapchat - we are platform agnostic and strategically work to connect our clients with their ideal clients. We can help you build a successful digital marketing campaign that sells. Contact us today!
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May 24, 2024
Fifthweapon CEO Roop Singh Sood accepted into Forbes Agency Council
Forbes Agency Council is an invitation-only community for senior executives in successful public relations, media strategy, creative, and advertising agencies.
Miami, Florida (May 29, 2924) — Roop Singh Sood, Fifthweapon, LLC., Founder of Fifthweapon, a data-driven creative marketing & sales agency, has been accepted into Forbes Agency Council, an invitation-only community of business owners and senior executives in successful public relations, media strategy, creative, and advertising agencies.
Roop Singh Sood was selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.
As a member of the Council, Roop has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected leaders in a private forum. Roop will also have the opportunity to share his expert insights in original articles and contribute to published Expert Panels alongside other experts on Forbes.com.
Finally, Roop will benefit from exclusive access to membership-branded marketing collateral, high-touch support from the Forbes Councils member concierge team, and complimentary membership in EXEC—the luxury hotel, travel, lifestyle, and business benefits program.
“I am honored to join such a distinguished group of agency executives, professionals and leaders and look forward to sharing my perspective and experience with the Forbes Agency Council and the greater Forbes community at large.”
ABOUT FORBES COUNCILS
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.
To learn more about Forbes Councils, visit https://councils.forbes.com.
