How much should you spend on Facebook ads to achieve your marketing goals? This is a question that every marketer asks themselves, especially when starting out with Facebook ads. The answer is not always clear-cut and can vary depending on different factors. In this blog, we’ll break down the different levels of Facebook ad spending to help you make informed decisions about your ad budgets.

Level 1: The Absolute Minimum

If you’re just starting with Facebook ads, spending as low as $1 per day can still make a big difference. This level of spending can get you around 37k impressions from people who would not have otherwise seen your ad. However, with such a low budget, it’s important to make sure that you target bottom-of-the-funnel audiences such as previous purchasers, add-to-carts, and retargeting product page visitors who didn’t add-to-cart.

Level 2: Taking Advantage of Facebook’s Algorithm

If you want to take advantage of Facebook’s powerful algorithm, you’ll need to spend enough to achieve 50 conversions per week. However, conversions don’t always have to mean purchases. You can set your campaign to optimize for add-to-carts or link clicks to decrease the minimum amount needed to take advantage of Facebook’s algorithm. To figure out how much you should spend on Facebook ads for add-to-carts, you can multiply your current average cost-per-add-to-cart by 50 to get your weekly budget.

Level 3: Focusing on Purchases

Level 3 is all about spending enough on Facebook ads to achieve 50 purchases per week. This level requires a bigger budget but can yield higher returns. To achieve 50 purchases per week, you should spend enough on Facebook ads to match your average cost-per-purchase. By doing this, you can ensure that your ads are optimized for purchases rather than add-to-carts.

Level 4: Improving Your Ads

After successfully spending the budgets required for Level 3 (or even Level 2), it’s time to focus on improving your ad creatives and audiences to achieve a lower cost-per-purchase. The goal in Level 4 is to achieve a low enough cost-per-purchase to be profitable while spending enough to have at least 50 conversions per week.

To get the most out of your Facebook ad spend, continually optimize your campaigns. The most effective way to do this is to reduce spending on underperforming ads, continually test new ad creatives, and increase budgets on high-performing ad sets. Facebook ad pros use Facebook ad automation tools like Revealbot to help reduce costs and act fast when performance is good.

At Fifthweapon, we help build scalable and measurable creative campaigns that sell. We use data to create, distribute, engage, and iterate our marketing strategies and paid advertising campaigns across different platforms like Google, Facebook, Instagram, LinkedIn, and Snapchat. We are platform agnostic and strategically work to connect our clients with their ideal customers. Contact us today to learn how we can help you achieve your marketing goals.