May 24, 2024

Fifthweapon CEO Roop Singh Sood accepted into Forbes Agency Council


Forbes Agency Council is an invitation-only community for senior executives in successful public relations, media strategy, creative, and advertising agencies.


Miami, Florida (May 29, 2924) — Roop Singh Sood, Fifthweapon, LLC., Founder of Fifthweapon, a data-driven creative marketing & sales agency, has been accepted into Forbes Agency Council, an invitation-only community of business owners and senior executives in successful public relations, media strategy, creative, and advertising agencies.

Roop Singh Sood was selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

As a member of the Council, Roop has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected leaders in a private forum. Roop will also have the opportunity to share his expert insights in original articles and contribute to published Expert Panels alongside other experts on Forbes.com.

Finally, Roop will benefit from exclusive access to membership-branded marketing collateral, high-touch support from the Forbes Councils member concierge team, and complimentary membership in EXEC—the luxury hotel, travel, lifestyle, and business benefits program.

Blog Post with Quote

"I am thrilled to join such a distinguished group of agency executives, professionals, and leaders. I look forward to sharing our insights and experiences in direct-to-consumer marketing and digital advertising across all major social media channels, driving traffic and conversions, with the Forbes Agency Council and the greater Forbes community.”

— Roop Singh Sood, Fifthweapon CEO


ABOUT FORBES COUNCILS

Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

To learn more about Forbes Councils, visit https://councils.forbes.com.

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Maximizing Instagram Hashtags in 2023: A Comprehensive Guide for Marketers

August 01, 20233 min read

In the world of Instagram marketing, hashtags are a must-have for brands and influencers who want to get in front of more users on the platform. With Instagram’s 2023 update, it's more important than ever to use hashtags strategically to reach your target audience and boost engagement.

But, why do Instagram hashtags matter? Hashtags can help businesses and influencers boost their reach, build brand awareness, and track user-generated content (UGC). Additionally, hashtags can add personality to your brand, boost engagement, and give you a unique trend to share with your followers.

So, how much do Instagram hashtags actually matter? Although they are just one piece of your overall Instagram marketing strategy, they can help you gain traction and find the right audience for your posts. It's essential to select and include them strategically to get the maximum benefit from them.

Here's a comprehensive guide on how to use Instagram hashtags effectively to enhance your brand's presence on the platform.

How Many Instagram Hashtags Should You Use?

Friends holding up thought bubbles with social media icons

According to Instagram's Creators account, users should stick to a 3-5 hashtag limit in captions. However, Instagram lets you include up to 30 hashtags in your post captions. Research from Statista indicates that using 2-4 hashtags on your Instagram posts gets the highest engagement rate of 3.41% on average.

But, it's essential to switch it up and experiment with what works for your brand. Some brands on Instagram prefer to use one or two hashtags per caption, while others use up to the full 30-hashtag limit.

How to Find Great Instagram Hashtags to Include In Your Post

Hand holding a hashtag

To find great hashtags to use in your posts and Stories, follow these steps:

  1. Develop a list of topics related to your brand that align with your target audience's interests and needs.

  2. Use hashtag tools, such as Hashtagify or Later, to research popular hashtags within those topics. Only choose hashtags that are frequently used by users on Instagram.

  3. Look at the hashtags that your competitors and other similar brands are using, and consider incorporating them into your strategy if they fit with your brand and audience.

  4. Create your own branded hashtags to build brand awareness and track user-generated content related to your brand. Additionally, create campaign-specific hashtags for special events, challenges, giveaways, or product launches.

By using these steps, you can create a list of strategic hashtags that will help you target the audience you want to reach and boost engagement.

Final Thoughts

raising brand awareness on social media

Instagram hashtags are an essential tool for Instagram advertising and influencer marketing in 2023. When used strategically and thoughtfully, they can help you boost your reach, build brand awareness, and track user-generated content. It's also essential to create high-quality Instagram visuals to maximize the impact of your hashtags.

At Fifthweapon, we help businesses and influencers build scalable and measurable creative campaigns that sell. Our platform-agnostic approach helps our clients connect with their ideal audience on Google, Facebook, Instagram, LinkedIn, and Snapchat. Contact us today to learn how we can help you enhance your Instagram strategy and grow your brand.

Back to Blog

May 24, 2024

Fifthweapon CEO Roop Singh Sood accepted into Forbes Agency Council

Forbes Agency Council is an invitation-only community for senior executives in successful public relations, media strategy, creative, and advertising agencies.

Miami, Florida (May 29, 2924) — Roop Singh Sood, Fifthweapon, LLC., Founder of Fifthweapon, a data-driven creative marketing & sales agency, has been accepted into Forbes Agency Council, an invitation-only community of business owners and senior executives in successful public relations, media strategy, creative, and advertising agencies.

Roop Singh Sood was selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

As a member of the Council, Roop has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected leaders in a private forum. Roop will also have the opportunity to share his expert insights in original articles and contribute to published Expert Panels alongside other experts on Forbes.com.

Finally, Roop will benefit from exclusive access to membership-branded marketing collateral, high-touch support from the Forbes Councils member concierge team, and complimentary membership in EXEC—the luxury hotel, travel, lifestyle, and business benefits program.

Blog Post with Quote

“I am honored to join such a distinguished group of agency executives, professionals and leaders and look forward to sharing my perspective and experience with the Forbes Agency Council and the greater Forbes community at large.”

— Matt Miller, X-FCTR President and Executive Creative Director


ABOUT FORBES COUNCILS

Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

To learn more about Forbes Councils, visit https://councils.forbes.com.

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