May 24, 2024
Fifthweapon CEO Roop Singh Sood accepted into Forbes Agency Council
Forbes Agency Council is an invitation-only community for senior executives in successful public relations, media strategy, creative, and advertising agencies.
Miami, Florida (May 29, 2924) — Roop Singh Sood, Fifthweapon, LLC., Founder of Fifthweapon, a data-driven creative marketing & sales agency, has been accepted into Forbes Agency Council, an invitation-only community of business owners and senior executives in successful public relations, media strategy, creative, and advertising agencies.
Roop Singh Sood was selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.
As a member of the Council, Roop has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected leaders in a private forum. Roop will also have the opportunity to share his expert insights in original articles and contribute to published Expert Panels alongside other experts on Forbes.com.
Finally, Roop will benefit from exclusive access to membership-branded marketing collateral, high-touch support from the Forbes Councils member concierge team, and complimentary membership in EXEC—the luxury hotel, travel, lifestyle, and business benefits program.
"I am thrilled to join such a distinguished group of agency executives, professionals, and leaders. I look forward to sharing our insights and experiences in direct-to-consumer marketing and digital advertising across all major social media channels, driving traffic and conversions, with the Forbes Agency Council and the greater Forbes community.”
ABOUT FORBES COUNCILS
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.
To learn more about Forbes Councils, visit https://councils.forbes.com.
Maximizing Facebook Advertising: A Beginner's Guide
If you're a marketer, you're aware of Facebook, but are you using Facebook advertising to its full potential? Facebook advertising can be a game-changer for your business, but you need to know how to make the most of it.
Facebook is an incredibly powerful platform for advertising because of its reach. With nearly 3 billion active users, that’s a vast audience that can see your ads.
However, you need to target the right people to achieve success. Facebook has the advantage of detailed targeting that is almost unparalleled. It knows so much about its users, which helps advertisers reach the right people with the right message. This ability to target specific groups of people draws in nearly 10 million active advertisers and earns Facebook $28.6 billion per quarter.
The following are types of businesses that are likely to succeed with Facebook advertising.
Businesses With Low-Friction Conversions
Businesses that succeed with Facebook ads ask users to sign up, not to buy. If you’re relying on them to immediately buy something to make your ad ROI positive, you will fail. Instead, stick to simple conversions like signing up for your service, filling out a short lead form, or submitting an email address. Daily deal sites like Groupon, AppSumo, and Fab are good examples of businesses that can succeed with Facebook advertising.
Business Models With Long Sales Cycle or Small Purchases
The best business model that fits Facebook ads earns revenue from their users over time, not all at once. Several smaller purchases are ideal. Subscription sites are great examples of business models that can thrive on Facebook.
So, how do Facebook ads work?
Facebook ads now come in several varieties. You can promote your Page, posts on your Page, actions users took, or your website itself. There are also several ad formats including images, videos, carousel (multiple images), Instant Experiences, and collections.
Facebook ads are targeted to users based on their location, demographic, and profile information. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive. Users then see your ads in the sidebar on Facebook or in their newsfeed.
As marketers, our main goal is generally to drive traffic to our own websites. Building your Facebook presence is great, but when you bring someone to your website, you control the medium, and this gives you the best chance of converting on your goals.
Fifthweapon can help you build scalable & measurable creative campaigns that sell. We use data to CREATE, DISTRIBUTE, ENGAGE & ITERATE our marketing strategies & paid advertising campaigns. We are platform agnostic and strategically work to connect our clients with their ideal clients on GOOGLE, FACEBOOK, INSTAGRAM, LINKEDIN, SNAPCHAT, and other platforms. Contact us today and let us help you maximize your Facebook advertising!
May 24, 2024
Fifthweapon CEO Roop Singh Sood accepted into Forbes Agency Council
Forbes Agency Council is an invitation-only community for senior executives in successful public relations, media strategy, creative, and advertising agencies.
Miami, Florida (May 29, 2924) — Roop Singh Sood, Fifthweapon, LLC., Founder of Fifthweapon, a data-driven creative marketing & sales agency, has been accepted into Forbes Agency Council, an invitation-only community of business owners and senior executives in successful public relations, media strategy, creative, and advertising agencies.
Roop Singh Sood was selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.
As a member of the Council, Roop has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected leaders in a private forum. Roop will also have the opportunity to share his expert insights in original articles and contribute to published Expert Panels alongside other experts on Forbes.com.
Finally, Roop will benefit from exclusive access to membership-branded marketing collateral, high-touch support from the Forbes Councils member concierge team, and complimentary membership in EXEC—the luxury hotel, travel, lifestyle, and business benefits program.
“I am honored to join such a distinguished group of agency executives, professionals and leaders and look forward to sharing my perspective and experience with the Forbes Agency Council and the greater Forbes community at large.”
ABOUT FORBES COUNCILS
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.
To learn more about Forbes Councils, visit https://councils.forbes.com.
