May 24, 2024
Fifthweapon CEO Roop Singh Sood accepted into Forbes Agency Council
Forbes Agency Council is an invitation-only community for senior executives in successful public relations, media strategy, creative, and advertising agencies.
Miami, Florida (May 29, 2924) — Roop Singh Sood, Fifthweapon, LLC., Founder of Fifthweapon, a data-driven creative marketing & sales agency, has been accepted into Forbes Agency Council, an invitation-only community of business owners and senior executives in successful public relations, media strategy, creative, and advertising agencies.
Roop Singh Sood was selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.
As a member of the Council, Roop has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected leaders in a private forum. Roop will also have the opportunity to share his expert insights in original articles and contribute to published Expert Panels alongside other experts on Forbes.com.
Finally, Roop will benefit from exclusive access to membership-branded marketing collateral, high-touch support from the Forbes Councils member concierge team, and complimentary membership in EXEC—the luxury hotel, travel, lifestyle, and business benefits program.
"I am thrilled to join such a distinguished group of agency executives, professionals, and leaders. I look forward to sharing our insights and experiences in direct-to-consumer marketing and digital advertising across all major social media channels, driving traffic and conversions, with the Forbes Agency Council and the greater Forbes community.”
ABOUT FORBES COUNCILS
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.
To learn more about Forbes Councils, visit https://councils.forbes.com.
How to Determine the Number of Facebook Ads You Need to Run
Facebook is one of the most powerful marketing tools on the internet. However, the question of how many ads to run is a crucial one for any marketer using the platform. While you want to run enough ads to ensure success, you do not want to go overboard and overload Facebook's delivery mechanisms. Here is a guide to determining the ideal number of Facebook ads you should run at any given time.
Optimizing Your Facebook Campaigns
The number of ads you run on Facebook is not necessarily about your budget or audience size. Instead, it is all about optimizing your campaign for optimal performance. For instance, if you're advertising a simple product or service, start by turning on campaign budget optimization. This tells Facebook to optimize your campaign budget between the ad sets and give the most spend to the ad sets that are performing well.
Once you've done this, set up three to five different ad sets, each targeting a different audience. At the ad level, run four ads in each ad set, which is the sweet spot for Facebook optimization. With four ads, you can test a variety of creatives to see what works best for a specific campaign. Furthermore, four ads going to different target audiences can help Facebook determine which one works best for each audience.
Testing Your Facebook Ads
When testing your ads, always keep your best ad running and turn off those that are not performing well. You can then put in new creatives with your best ad. This can result in a cost per purchase or cost per lead that is about half or a third of what you initially had.
Refresh your ads about twice a month and slot in new ads against the winning ad. Typically, Fifthweapon refreshes ads about twice a month and uses the same ads in warm audiences as they do in cold audiences to avoid the creep-out factor.
Fifthweapon is a marketing agency that can help you build measurable and scalable creative campaigns that sell. Their platform-agnostic approach can help you connect with your ideal clients through Facebook, Google, LinkedIn, Snapchat, and Instagram. Contact Fifthweapon to find out more about their data-driven approach to marketing.
May 24, 2024
Fifthweapon CEO Roop Singh Sood accepted into Forbes Agency Council
Forbes Agency Council is an invitation-only community for senior executives in successful public relations, media strategy, creative, and advertising agencies.
Miami, Florida (May 29, 2924) — Roop Singh Sood, Fifthweapon, LLC., Founder of Fifthweapon, a data-driven creative marketing & sales agency, has been accepted into Forbes Agency Council, an invitation-only community of business owners and senior executives in successful public relations, media strategy, creative, and advertising agencies.
Roop Singh Sood was selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.
As a member of the Council, Roop has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected leaders in a private forum. Roop will also have the opportunity to share his expert insights in original articles and contribute to published Expert Panels alongside other experts on Forbes.com.
Finally, Roop will benefit from exclusive access to membership-branded marketing collateral, high-touch support from the Forbes Councils member concierge team, and complimentary membership in EXEC—the luxury hotel, travel, lifestyle, and business benefits program.
“I am honored to join such a distinguished group of agency executives, professionals and leaders and look forward to sharing my perspective and experience with the Forbes Agency Council and the greater Forbes community at large.”
ABOUT FORBES COUNCILS
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.
To learn more about Forbes Councils, visit https://councils.forbes.com.
