May 24, 2024
Fifthweapon CEO Roop Singh Sood accepted into Forbes Agency Council
Forbes Agency Council is an invitation-only community for senior executives in successful public relations, media strategy, creative, and advertising agencies.
Miami, Florida (May 29, 2924) — Roop Singh Sood, Fifthweapon, LLC., Founder of Fifthweapon, a data-driven creative marketing & sales agency, has been accepted into Forbes Agency Council, an invitation-only community of business owners and senior executives in successful public relations, media strategy, creative, and advertising agencies.
Roop Singh Sood was selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.
As a member of the Council, Roop has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected leaders in a private forum. Roop will also have the opportunity to share his expert insights in original articles and contribute to published Expert Panels alongside other experts on Forbes.com.
Finally, Roop will benefit from exclusive access to membership-branded marketing collateral, high-touch support from the Forbes Councils member concierge team, and complimentary membership in EXEC—the luxury hotel, travel, lifestyle, and business benefits program.
"I am thrilled to join such a distinguished group of agency executives, professionals, and leaders. I look forward to sharing our insights and experiences in direct-to-consumer marketing and digital advertising across all major social media channels, driving traffic and conversions, with the Forbes Agency Council and the greater Forbes community.”
ABOUT FORBES COUNCILS
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.
To learn more about Forbes Councils, visit https://councils.forbes.com.
Are Facebook Ads Still Worth It in 2023?
As social media platforms such as Snapchat and TikTok have gained more popularity, especially among the younger generation, it's natural to wonder if Facebook ads are still relevant. However, Facebook remains one of the most visited websites globally, making it a powerful tool for businesses. In this article, we'll investigate whether Facebook still has the power to help businesses reach their goals.
It's Difficult to Build an Organic Following
Organic reach on Facebook has decreased as the algorithm has been modified, making it more difficult for posts to reach a larger audience. For small businesses seeking to build a brand online, reaching just 2.2% of their followers through organic content is not enough. Paid advertising is the solution, which is why many businesses choose to work with a social media agency.
Facebook is Still the Biggest Platform
With 2.7 billion monthly active users, Facebook is still the largest social media platform. Choosing not to run ads on Facebook would mean ignoring thousands of potential customers who could purchase from your business. While platforms like TikTok may surpass Facebook in the future, it is still a significant platform to reach potential clients.
Targeting Capabilities
Facebook has some of the most advanced targeting capabilities available, but these have been altered recently to protect users' online privacy. Detailed targeting options related to personal behaviors and interests have been phased out. This will impact the accuracy of targeted ads and may impact conversions. Despite these changes, advertisers have found ways around them, such as verifying the domain of each business.
Facebook Conversion Objective Changes
Apple's iOS 14 introduced a feature that asks users whether they want to be tracked when browsing a new application or website. As many users opt out of this tracking, Facebook cannot tell where the user went on the website or if they made a purchase. This affects conversion tracking and means that Facebook's data is often inaccurate. Due to these changes, Facebook encourages advertisers to rely on its algorithm to find customers. It is recommended that the targeting options be left broad so that the algorithm can explore and find the right people.
Users Are More Skeptical
Online users are wiser to the powers of advertising and how they are being targeted. This means users take longer to convert, which requires advertisers to spend more money to convince them to make a purchase.
Ad Spend Across Different Platforms
Many advertisers are considering using multiple platforms and advertising mediums to hedge their bets and reduce the risk of losing too much. Facebook is a large platform and can be challenging to adapt to with its ever-changing algorithm.
The Verdict
Facebook ads are still a valuable tool for businesses seeking to reach their ideal clients. While organic reach may be difficult to achieve, paid advertising has the power to put your business in front of thousands of potential customers. With the right social media agency on board, success on Facebook ads is unlimited. Don't be put off by rumors that Facebook ads are no longer relevant; the best time to invest is now.
If you need help building scalable and measurable creative campaigns that sell, Fifthweapon can help. We use data to create, distribute, engage and iterate marketing strategies and paid advertising campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and Snapchat. Our platform-agnostic approach helps us strategically connect our clients with their ideal clients. Contact us today for more information.
May 24, 2024
Fifthweapon CEO Roop Singh Sood accepted into Forbes Agency Council
Forbes Agency Council is an invitation-only community for senior executives in successful public relations, media strategy, creative, and advertising agencies.
Miami, Florida (May 29, 2924) — Roop Singh Sood, Fifthweapon, LLC., Founder of Fifthweapon, a data-driven creative marketing & sales agency, has been accepted into Forbes Agency Council, an invitation-only community of business owners and senior executives in successful public relations, media strategy, creative, and advertising agencies.
Roop Singh Sood was selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.
As a member of the Council, Roop has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected leaders in a private forum. Roop will also have the opportunity to share his expert insights in original articles and contribute to published Expert Panels alongside other experts on Forbes.com.
Finally, Roop will benefit from exclusive access to membership-branded marketing collateral, high-touch support from the Forbes Councils member concierge team, and complimentary membership in EXEC—the luxury hotel, travel, lifestyle, and business benefits program.
“I am honored to join such a distinguished group of agency executives, professionals and leaders and look forward to sharing my perspective and experience with the Forbes Agency Council and the greater Forbes community at large.”
ABOUT FORBES COUNCILS
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.
To learn more about Forbes Councils, visit https://councils.forbes.com.
